Why get Sponsorship?
Sponsorship is not only a great way to fund your group’s activity, but also an opportunity for you to expand your own personal professional network and improve future career prospects.
- What do you want from your sponsorship deal? Sponsorship doesn’t always have to be monetary, for example a food company may be able to provide refreshments for an event or an industry expert may be able to deliver skills workshops for your members.
- What can you offer you sponsor in return? Remember sponsorship is two-way relationship so you need to think about what you are going to offer your sponsor. Examples of this are displaying the sponsor’s company logo on your group’s banners, hoodies or social media pages. Alternatively, you may be able to promote their services via your society newsletter- make to never share your members’ personal details with the sponsor (e.g. names, email address & phone numbers) and that any communication with your members is only via your own channels.
- Who is the right person to contact? Do your research! Don’t just contact company employees on LinkedIn. Use the generic enquiry email address or phone number on the company’s website and ask who the best person to talk to would be.
- Tailor your application to each company! Don’t just copy and paste the exact same application, research each company and their strategy.
- Be honest about any other sponsorship deals your group currently has or have had in the past
- Include an overview of your group and make it personalised! This can include photographs from any successful events you’ve held, your society’s social media engagement stats and member demographics.
- Follow up after a couple of weeks, if the answer is no, ask for some feedback on move onto another application
Successful Application? What to do next:
- Contract: Make sure you have a contract with your sponsor, detailing what you both agree to. Use the template below. Make sure to send you contract to firstname.lastname@example.org before signing for a member of the Activities team to check over. Once your contract has been checked over by the Activities team it will need to be signed by both a member of the committee and the sponsor. Make sure to keep a copy of your signed contract and send one to email@example.com also.
- Invoice: Once your contract is signed and sent to the Activities Team, you’ll need to fill in the invoice request form below. Send the filled in invoice request form with the signed contract to firstname.lastname@example.org.
- Maintain the relationship: It is mportant that you do your best to maintain your agreement with a sponsor. The more proactive you are in working with your sponsor, the more likely they are to sponsor your activity group in the future. Honouring your commitment is vital to maintaining a lasting, positive relationship between your group and sponsor. Also, breaking a legal agreement with a company could potentially have serious consequences. As well as honouring your contract with your sponsor, here some additional things you could do to help maintain the relationship with a sponsor:
Send a thank you letter when the contract is signed, or when money or services are receive, send them pictures of events, ahare examples of their money, logos or donations in action and put together a report, including pictures and examples of how money was used, with a short description of why their sponsorship was so important to your group
How to increase your chances of getting sponsorships
We find that having your own custom email address can make your society appear more professional to potential sponsors, so we've put together a short guide to getting your own domain:
1. Purchase a Domain Name:
There are many domain name registrars to choose from, but the most popular ones are, Namecheap, Hover and iwantmyname. An example of what your custom email will look like: YourName@DomainName.com. You can choose other top-level domains such as .org, .net etc. Domains can cost as little as £5 per year.
2. Choose an Email Hosting Provider:
The next step is choosing your Email Hosting Provider. This is the service that will host your domain and there are many to choose from such as Google, Office 365 Business Essentials, Zoho Mail, FastMail, ProtonMail, Pobox and Rackspace Email. When selecting an email hosting service, consider the best email management solutions, storage capacity, technical support and, of course, an affordable price. The process of creating a custom email address is more or less the same for all providers and you can find a step-to-step guide on how to do so with a few providers here.
You are now set up with your own custom email address!
Here are some useful sponsorship templates:
Development Funding is available to all KCLSU Activity Groups and Societies. The funds can be used for groups to carry out normal core activities, new projects, Wellbeing Initiatives or KCLSU Events (i.e. Welcome, One World, etc.).
Please note: Student Activity Groups and Societies are able to apply for funding for all of the above. Sports Clubs and Liberation Networkd are able to apply for funding for Wellbeing Initiatives, or KCLSU Events (i.e Welcome, One World, etc.).
Development Fund Application Dates:
- Window 1: 8th July at midday - 5th August at midday (Core & New Initiatives funding for STUDENT ACTIVITY GROUPS ONLY, Welcome & Wellbeing funding for student activity groups, sports clubs & networks)
- Window 2: 30th September at midday - 21st October at midday (Core & New Initiatives funding for STUDENT ACTIVITY GROUPS ONLY, One World & Wellbeing funding for student activity groups, sports clubs & networks)
- Window 3: 6th January at midday - 27th January at midday (Core & New Initiatives funding for STUDENT ACTIVITY GROUPS ONLY, Student Volunteering Week & Wellbeing funding for student activity groups, sports clubs & networks) - Attendance to the Activities Forum is required in order to be eligible for this window of the Development Fund.
- Window 4: 30th March at midday - 20th April at midday (Core & New Initiatives funding for STUDENT ACTIVITY GROUPS ONLY, Wellbeing funding for student activity groups, sports clubs & networks)
Liberation History Month Fund
The Liberation History Month Fund is available to all KCLSU ratified student activity groups, societies and sports clubs (this includes fundraising, volunteering, WP and media groups) to encourage and support activities during Liberation History Months.
Liberation History Months are run throughout the year to celebrate strides made in the struggle for liberation, to reflect on past and present day oppression and to challenge racism, misogyny, ableism, transphobia and homophobia, in all its forms; both locally and nationally. Liberation History Months are a time when people from all backgrounds can come together to explore liberation issues and discover what they can do as individuals to fight oppression.
As a KCLSU Student Activity Group, you can apply for a grant of up to a maximum of £150 to run an event, campaign or project.
KCL Internationalisation Fund
We expect societies to use this fund to increase the multicultural dimensions of the student experience and open access to more diverse group of students for the specific event. To do this, 2 or more societies must collaborate for an event. The event can be pre-planned or under the planning process.
King's Community Fund
Do you have a big idea on how to improve the King’s community? Whether an individual, group or student representative you can apply for the King's Community Fund to make it happen.
The fund is made possible through donations from King’s alumni and is there to support ideas and projects aimed at improving our King’s community or for being part of something with fellow students.
Applicants can bid for between £750 and £10,000 for each project. The fund can cover things like equipment, promotional materials, conference/event costs and training. It’s there to help make an idea happen.
The 2019-2020 King's Community Fund is now closed!
Widening Participation Fund
The WP fund is for any KCL student, student groups or sports clubs who would like to run a Widening Participation Project.
You can apply for up to £500 of funding for your project.
We are looking for creative, innovative and imaginative projects that aim to solve an inequality in the education system or to make university more accessible for underrepresented groups.
The 2019-2020 Widening Participation Fund is now closed!