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Sunday, January 27, 2008
Ellender 3:16
Alright guys,
Again, apologies for the slack blogging. But with the exception of a few days off over Christmas I've been crazy busy. With what you ask? This. The manifesto. The gospel for future student media. Or simply Ellender 3:16.
"New media, better media, more media, your media"
I've been in my lab, with a pen and pad - just like Dr Dre - only I've not been cooking up some dope rhymes. Oh no, I've been working on something much, much better. I've been trying to re-invigorate roar, beyond that magazine you may or may not read in the waterfront while you're waiting for your mates. What I've been working on is definitive plan to ensure the long term growth and development of roar and student media at King's College London. And I'll be honest, I'm incredibly excited.
At the moment, these are the "whys" which are actually harder to come up with than the hows. Once I know which of those you feel is most important, then I can move this on.
• roar to be the premier form of communication on all sites. • roar to also have a tangible and visible presence on these sites. • Student media to employ the clubs and societies model of “independence” and “staff support” • New media, better media, more media, your media – available to all to participate in (whether as a consumer or producer) everywhere. • Students to see roar as the natural forum to make their voice heard and as the medium with which they find out “what’s going on”. • roar to be seen as a valuable opportunity for student involvement. • roar to be a leader in the national field of student media. • Every student to participate in or connect with roar as a brand. • Students to find getting involved in roar easy and obvious. • roar to be seen as “student led” and the “student voice”. • roar to be self-financing • roar to carry a positive image with students, KCLSU and King’s College London.
Let me know what you think of these is the most important to you.
At the moment these are just aspirations. They'll be expanded upon with an exact plan, but I'll be honest I've had the plan in my head for over two years. I've just never known the why's apart from - we're the students of King's College London. We deserve this. Nay, we demand this.
We deserve a student media office / centre that is accessible to all students. We deserve to find our information in the way we want to - in print, online, video, audio. A monthly magazine is not good enough. We deserve a magazine / newspaper / website / radio station that is one of the best, if not the best in the country. We deserve an independent media free to speak its own mind. Those involved in student media deserve the very best training, support and facilities available.
This has never been done before. It's not immediate, so it probably seems like the easy way out, or like I just plain don't care about roar etc. Nothing could be further from the truth. I live, eat, sleep, breathe roar. I wish everyone cared about it just 1/10th as much as I do. But for too long I've watched people in or running for my job try to implement new things and because the support, finances and structures have been lacking their dreams have never become a reality. As I went further and further down that path, the more frustrated I got. We won't start to see the pay off until September at the earliest, but trust me - it'll be worth it.
Your thoughts and opinions will really help me out on this - so they're most appreciated.
I'm Peter Ellender, you stay classy King's College London.
posted by VP Communications at 8:23 PM
kclsuvpcommunications@gmail.com
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